Why businesses should use social media

Social media pages and activity assists a business in marketing and communications.

  • Social media is cost effective and need not take much time to maintain.
  • Facebook has 13,200,000 Australian users.
  • Youtube has 12,600,000 unique Australian visitors.
  • Twitter has 2,500,000 active Australian users.
  • Instagram has 1,600,000 active Australian users.
  • Pinterest has 400,000 unique Australian visitors.
  • The business potential is huge.

Note: Statistics compiled by SocialMediaNews.com.au for April 2014.

Having a presence in any social media network allows you to take advantage of the opportunity that exists. Most networks allow links back to your website and may bring traffic.

If you participate in a particular network your business can be introduced through the familiar network. Once you have developed a relationship with a participant or they like your activity they can then refer you to their followers. This type of onward referral is simplified by the tools in the network.

Posting and commenting through social media is a way of having a conversation with your future and current clients. You can pitch a sale, qualify the client and, close the deal. If there are any negative posts you can respond positively and control the situation.

Setting up a social media presence is cheaper than setting up a website and definitely a lot lower than many business expenses. It does not take a lot of time to setup and maintain. Just 5-15 minutes a day will do it.

Because social media runs off the internet, it is always there and is available anytime, and anywhere. It never takes a holiday, and is never off sick.

Consider getting your social media presence setup today. We are offering the opportunity to see how you can leverage more business.

Get in touch today and we can show you how.